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Academic employer branding insights

Our best tips to stay competitive in a fast-paced world and attract the top international talent

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Market Segmentation: The Key to Successful Academic Recruitment Marketing

By Erik Björkander | Posted on January 21, 2019

Successful recruitment marketing requires communicating the right message to the right person in the right way. This post is about the middle part of that equation, the right person. From a marketing perspective, the right person is the right market segment. The candidate pool is not homogeneous, it contains distinct groups of potential employees who […]

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Bridging the Gap Between HR and Marketing

By Erik Björkander | Posted on January 9, 2019

We’ve noticed a disturbing trend while talking to university HR staff recently. When it comes to issues of employer branding, there’s a gap between the university’s human resources and marketing departments. It is imperative that these two departments work together if they want to develop and implement an effective employer brand. The role of a […]

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How Internationalization Has Changed Academic Recruitment Marketing

By Erik Björkander | Posted on December 10, 2018

Internationalization has fundamentally changed the way today’s academics search for jobs. Let’s pretend for a moment that you’re a postdoc looking for your first faculty position…

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Employer branding for academia – an urgent necessity

By Erik Björkander | Posted on October 15, 2018

What do companies like Apple, Tesla, Alibaba, IKEA, and Spotify all have in common? They all believe that in order to achieve greatness, you have to attract greatness. This is where employer branding comes in.

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